Why Obtaining Help Is Crucial
Who you know, rather than what you know, on a national basis is much more important when it comes to achieving a smooth moving transition. We have offices in:
Spain
                Urbanizacion El Tesorillo 13/D
18690 Velilla-Taramay
Granada, Spain
      
          
          
      France
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We Service All of Your Relocation Needs.
Through our actions, we give each of our clients every opportunity to bring their dreams of living and working in Europe alive, and to make those dreams a reality.
1358
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15
Agents
7
Worldwide Branches
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Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
                    - Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
                    - A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
- A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
                    - If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
- An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
                    - An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
- A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
                    - You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
- You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
                    - You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
- You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
                    - You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
- You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
                    - You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
- You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
                    - The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
- An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
                    - A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
- An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
                    - A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
- A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
                    - An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
                    - Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
                    - When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
                    In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
                    Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
                    With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
                    With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
                    
	                        	
	                        	 397 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Use precise geolocation data
- IP addresses
- Probabilistic identifiers
- Browsing and interaction data
- Store and/or access information on a device
- Use limited data to select advertising
- 
								                                Measure advertising performance								                                																						90 days )
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 397 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device identifiers
- Non-precise location data
- Precise location data
- Users’ profiles
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Non-precise location data
- Users’ profiles
- Measure advertising performance
- Measure content performance
	                        	
	                        	 565 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 540 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 99 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Measure advertising performance
- Measure content performance
- Link different devices
- IP addresses
- Device characteristics
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 400 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 540 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 400 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Non-precise location data
- Store and/or access information on a device
- Use limited data to select advertising
- 
								                                Use profiles to select personalised advertising								                                																						90 days )
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
	                        	
	                        	 45 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- IP addresses
- Store and/or access information on a device
- Create profiles for personalised advertising
- 
								                                Use profiles to select personalised advertising								                                																						7 days )
- 
								                                Measure advertising performance								                                																						60 days )
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
	                        	
	                        	 400 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
- Store and/or access information on a device
- Create profiles for personalised advertising
- 
								                                Use profiles to select personalised advertising								                                																						180 days )
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Create profiles to personalise content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 400 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 396 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Understand audiences through statistics or combinations of data from different sources
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 50 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 3650 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 396 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Match and combine data from other data sources
- Link different devices
- Use precise geolocation data
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Users’ profiles
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 28 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 185 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Use limited data to select content
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Privacy choices
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Device characteristics
- Non-precise location data
- Store and/or access information on a device
- Use limited data to select advertising
- 
								                                Create profiles for personalised advertising								                                																						365 days )
- 
								                                Use profiles to select personalised advertising								                                																						365 days )
- 
								                                Measure advertising performance								                                																						365 days )
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 1 days
	                        
	                       										
									- Use limited data to select advertising
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Precise location data
	                        	
	                        	 2555 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 400 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 400 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 400 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 396 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 540 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 730 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Device characteristics
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Develop and improve services
- Link different devices
- Use precise geolocation data
- IP addresses
- Device identifiers
- Precise location data
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure content performance
- Develop and improve services
- Match and combine data from other data sources
- IP addresses
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 40 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Privacy choices
	                        	
	                        	 396 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 366 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
	                        	
	                        	 14 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 730 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Measure advertising performance
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- IP addresses
- Device identifiers
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 3650 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 390 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Create profiles to personalise content
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
	                        	
	                        	 396 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Measure advertising performance
	                        	
	                        	 400 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 540 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 2 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 183 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 28 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 548 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Deliver and present advertising and content
- Match and combine data from other data sources
- IP addresses
- Device identifiers
- Non-precise location data
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
	                        	
	                        	 396 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 393 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- IP addresses
- Device identifiers
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Store and/or access information on a device
- Use limited data to select advertising
- 
								                                Create profiles for personalised advertising								                                																						0 days )
- 
								                                Use profiles to select personalised advertising								                                																						90 days )
- 
								                                Measure advertising performance								                                																						90 days )
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- IP addresses
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 120 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 45 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 120 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Create profiles to personalise content
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Store and/or access information on a device
- Use limited data to select advertising
- 
								                                Create profiles for personalised advertising								                                																						90 days )
- 
								                                Use profiles to select personalised advertising								                                																						90 days )
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 45 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Use limited data to select content
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 99 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Create profiles to personalise content
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 120 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
- Authentication-derived identifiers
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- 
								                                Use profiles to select personalised advertising								                                																						390 days )
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device identifiers
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Store and/or access information on a device
- Use limited data to select advertising
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device identifiers
- Non-precise location data
- Privacy choices
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Privacy choices
- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- User-provided data
- Non-precise location data
- Privacy choices
- Store and/or access information on a device
- Create profiles for personalised advertising
- 
								                                Use profiles to select personalised advertising								                                																						4320 days )
- 
								                                Understand audiences through statistics or combinations of data from different sources								                                																						90 days )
- 
								                                Develop and improve services								                                																						90 days )
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 390 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 120 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 403 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 540 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 63 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Non-precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 396 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 28 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 390 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Use limited data to select advertising
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Save and communicate privacy choices
- Device identifiers
	                        	
	                        	 28 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Users’ profiles
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Deliver and present advertising and content
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Browsing and interaction data
- User-provided data
- Privacy choices
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Device identifiers
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Save and communicate privacy choices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 28 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Use limited data to select content
- Deliver and present advertising and content
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- Device characteristics
- Device identifiers
	                        	
	                        	 547 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- IP addresses
- Users’ profiles
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Measure advertising performance
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
	                        	
	                        	 123 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 31 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 364 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Save and communicate privacy choices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Store and/or access information on a device
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Privacy choices
- Measure advertising performance
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device identifiers
- Non-precise location data
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 400 days
	                        
	                       										
									- Store and/or access information on a device
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 548 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure content performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 366 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Device characteristics
- Probabilistic identifiers
- Non-precise location data
- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 14 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Privacy choices
- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- 
								                                Use profiles to select personalised content								                                																						30 days )
- 
								                                Measure advertising performance								                                																						30 days )
- Measure content performance
- IP addresses
- Device characteristics
	                        	
	                        	 3650 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 12 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Privacy choices
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 760 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
- Authentication-derived identifiers
- Privacy choices
- Measure advertising performance
- Store and/or access information on a device
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Non-precise location data
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Non-precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 393 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- IP addresses
- Device identifiers
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
	                        	
	                        	 30 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 1095 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Store and/or access information on a device
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Use limited data to select advertising
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 547 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 28 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 3650 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Browsing and interaction data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- Use precise geolocation data
- IP addresses
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Non-precise location data
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
	                        	
	                        	 3 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
- Precise location data
	                        	
	                        	 210 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Device characteristics
- Browsing and interaction data
	                        	
	                        	 90 days
	                        
	                       										
									- Use limited data to select advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Precise location data
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Use precise geolocation data
- IP addresses
- Device characteristics
- Precise location data
- Users’ profiles
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
	                        	
	                        	 720 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Save and communicate privacy choices
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 1080 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device identifiers
- Probabilistic identifiers
- User-provided data
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
	                        	
	                        	 1096 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
	                        	
	                        	 3650 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
- Probabilistic identifiers
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Browsing and interaction data
- Privacy choices
- Store and/or access information on a device
- Use limited data to select advertising
- 
								                                Create profiles for personalised advertising								                                																						395 days )
- 
								                                Use profiles to select personalised advertising								                                																						395 days )
- 
								                                Create profiles to personalise content								                                																						395 days )
- 
								                                Use profiles to select personalised content								                                																						395 days )
- 
								                                Measure advertising performance								                                																						395 days )
- 
								                                Measure content performance								                                																						1125 days )
- 
								                                Understand audiences through statistics or combinations of data from different sources								                                																						1125 days )
- 
								                                Develop and improve services								                                																						1125 days )
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Use limited data to select advertising
- 
								                                Create profiles for personalised advertising								                                																						395 days )
- 
								                                Use profiles to select personalised advertising								                                																						395 days )
- 
								                                Create profiles to personalise content								                                																						395 days )
- 
								                                Use profiles to select personalised content								                                																						395 days )
- 
								                                Measure advertising performance								                                																						395 days )
- 
								                                Measure content performance								                                																						1125 days )
- 
								                                Understand audiences through statistics or combinations of data from different sources								                                																						1125 days )
- 
								                                Develop and improve services								                                																						1125 days )
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Store and/or access information on a device
- Create profiles for personalised advertising
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Device identifiers
- Browsing and interaction data
	                        	
	                        	 180 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Users’ profiles
- Privacy choices
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Precise location data
- Measure advertising performance
- Develop and improve services
- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Use limited data to select content
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Non-precise location data
- Store and/or access information on a device
- Use limited data to select advertising
- 
								                                Create profiles for personalised advertising								                                																						0 days )
- 
								                                Use profiles to select personalised advertising								                                																						91 days )
- 
								                                Create profiles to personalise content								                                																						91 days )
- 
								                                Use profiles to select personalised content								                                																						91 days )
- 
								                                Measure advertising performance								                                																						91 days )
- 
								                                Measure content performance								                                																						4320 days )
- 
								                                Understand audiences through statistics or combinations of data from different sources								                                																						4320 days )
- 
								                                Develop and improve services								                                																						4320 days )
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Create profiles to personalise content
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- IP addresses
- Device characteristics
- Device identifiers
- Privacy choices
	                        	
	                        	 183 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 1826 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 390 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Measure advertising performance
- Identify devices based on information transmitted automatically
- Device characteristics
	                        	
	                        	 2555 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Link different devices
- IP addresses
- Non-precise location data
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
	                        	
	                        	 1096 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
- Privacy choices
- Deliver and present advertising and content
- IP addresses
- Device characteristics
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
	                        	
	                        	 386 days
	                        
	                       										
									- Store and/or access information on a device
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Privacy choices
	                        	
	                        	 397 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 3650 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 1 days
	                        
	                       										
									- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Device characteristics
	                        	
	                        	 1095 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
- Develop and improve services
	                        	
	                        	 360 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 385 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Use limited data to select content
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Device characteristics
- Device identifiers
- Precise location data
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Probabilistic identifiers
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Measure advertising performance
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- User-provided data
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Privacy choices
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Device characteristics
- Measure advertising performance
	                        	
	                        	 540 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 390 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Browsing and interaction data
- User-provided data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Develop and improve services
- IP addresses
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
	                        	
	                        	 3650 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Privacy choices
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Non-precise location data
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 45 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 2555 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Deliver and present advertising and content
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
	                        	
	                        	 390 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 2920 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- User-provided data
- Non-precise location data
- Measure advertising performance
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 400 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 366 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Privacy choices
- Device characteristics
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- User-provided data
- Non-precise location data
- Privacy choices
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- IP addresses
- Device characteristics
- Device identifiers
	                        	
	                        	 120 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Device identifiers
- Store and/or access information on a device
- IP addresses
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Deliver and present advertising and content
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Deliver and present advertising and content
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Precise location data
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- User-provided data
- Non-precise location data
- Privacy choices
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 1460 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 120 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
	                        	
	                        	 1825 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Probabilistic identifiers
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Measure advertising performance
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Browsing and interaction data
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Use profiles to select personalised advertising
- Use profiles to select personalised content
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Authentication-derived identifiers
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Create profiles for personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Use precise geolocation data
- IP addresses
- Device identifiers
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Use precise geolocation data
- IP addresses
- Device identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- IP addresses
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Store and/or access information on a device
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
	                        	
	                        	 3650 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
	                        	
	                        	 92 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure content performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 1095 days
	                        
	                       										
									- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 700 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Develop and improve services
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- Device characteristics
- Browsing and interaction data
	                        	
	                        	 31 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use precise geolocation data
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Deliver and present advertising and content
- IP addresses
- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Use precise geolocation data
- IP addresses
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
	                        	
	                        	 28 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 14 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure content performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Privacy choices
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Non-precise location data
- Privacy choices
- Measure advertising performance
	                        	
	                        	 30 days
	                        
	                       										
									- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 1095 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Develop and improve services
- Deliver and present advertising and content
- Browsing and interaction data
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Precise location data
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Store and/or access information on a device
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- User-provided data
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Match and combine data from other data sources
- User-provided data
	                        	
	                        	 394 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use precise geolocation data
- Device identifiers
- Precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 1096 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Device characteristics
- Browsing and interaction data
	                        	
	                        	 1 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- User-provided data
- Non-precise location data
- Privacy choices
- Understand audiences through statistics or combinations of data from different sources
- Match and combine data from other data sources
- User-provided data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 900 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Match and combine data from other data sources
- Device identifiers
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Precise location data
	                        	
	                        	 100 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Deliver and present advertising and content
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Link different devices
- Actively scan device characteristics for identification
- IP addresses
- Device identifiers
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select advertising
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Privacy choices
	                        	
	                        	 150 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 31 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Precise location data
- Use limited data to select advertising
- Develop and improve services
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device identifiers
- Non-precise location data
- Precise location data
- Users’ profiles
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 365 days
	                        
	                       										
									- Measure advertising performance
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Store and/or access information on a device
- Use limited data to select advertising
- 
								                                Create profiles for personalised advertising								                                																						365 days )
- 
								                                Use profiles to select personalised advertising								                                																						365 days )
- 
								                                Create profiles to personalise content								                                																						365 days )
- 
								                                Use profiles to select personalised content								                                																						365 days )
- 
								                                Measure advertising performance								                                																						365 days )
- 
								                                Measure content performance								                                																						1095 days )
- 
								                                Understand audiences through statistics or combinations of data from different sources								                                																						1095 days )
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Understand audiences through statistics or combinations of data from different sources
- Save and communicate privacy choices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 3650 days
	                        
	                       										
									- Store and/or access information on a device
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Device characteristics
- Non-precise location data
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 396 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 360 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Deliver and present advertising and content
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Develop and improve services
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use profiles to select personalised advertising
- Use profiles to select personalised content
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Use limited data to select content
	                        	
	                        	 3650 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Understand audiences through statistics or combinations of data from different sources
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Users’ profiles
	                        	
	                        	 90 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- User-provided data
- Non-precise location data
- Precise location data
- Privacy choices
- Use limited data to select advertising
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Users’ profiles
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
	                        	
	                        	 396 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Precise location data
- Users’ profiles
	                        	
	                        	 365 days
	                        
	                       										
									- Use limited data to select advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- IP addresses
- Device characteristics
- Device identifiers
	                        	
	                        	 400 days
	                        
	                       										
									- Store and/or access information on a device
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Measure content performance
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Identify devices based on information transmitted automatically
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
- Privacy choices
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
- Authentication-derived identifiers
- User-provided data
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- IP addresses
- User-provided data
- Privacy choices
	                        	
	                        	 397 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Deliver and present advertising and content
- Browsing and interaction data
- Measure advertising performance
- Store and/or access information on a device
- Measure content performance
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- IP addresses
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Measure advertising performance
	                        	
	                        	 366 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 425 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 400 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 33 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Precise location data
- Privacy choices
	                        	
	                        	 15 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Non-precise location data
- Precise location data
- Users’ profiles
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 31 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Use limited data to select advertising
- Measure content performance
- Develop and improve services
	                        	
	                        	 548 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 720 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 1825 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Store and/or access information on a device
- Use limited data to select advertising
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
	                        	
	                        	 37 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Store and/or access information on a device
- Measure content performance
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 7 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Use precise geolocation data
- Device characteristics
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- IP addresses
- Non-precise location data
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Users’ profiles
	                        	
	                        	 7 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 3 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
	                        	
	                        	 30 days
	                        
	                       										
									- Use limited data to select advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Link different devices
- Identify devices based on information transmitted automatically
- Device identifiers
	                        	
	                        	 93 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
	                        	
	                        	 1 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Device characteristics
- Non-precise location data
	                        	
	                        	 45 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Link different devices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Device identifiers
- Privacy choices
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Non-precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Link different devices
- Identify devices based on information transmitted automatically
- Non-precise location data
- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Measure advertising performance
	                        	
	                        	 120 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Users’ profiles
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 540 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- User-provided data
- Non-precise location data
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Non-precise location data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Browsing and interaction data
- Privacy choices
- Measure advertising performance
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device identifiers
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 390 days
	                        
	                       										
									- Store and/or access information on a device
- Measure content performance
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- User-provided data
- Privacy choices
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
- Privacy choices
- Store and/or access information on a device
- Use limited data to select advertising
- 
								                                Measure advertising performance								                                																						1 days )
- Develop and improve services
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Privacy choices
- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Use limited data to select content
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Privacy choices
	                        	
	                        	 390 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Deliver and present advertising and content
- Match and combine data from other data sources
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Store and/or access information on a device
- Measure advertising performance
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Precise location data
- Users’ profiles
- Privacy choices
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Measure advertising performance
- Match and combine data from other data sources
- Device identifiers
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Authentication-derived identifiers
- User-provided data
- Non-precise location data
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use precise geolocation data
- IP addresses
- Authentication-derived identifiers
- User-provided data
- Precise location data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 3650 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Browsing and interaction data
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Ensure security, prevent and detect fraud, and fix errors
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Non-precise location data
- Precise location data
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
	                        	
	                        	 30 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Non-precise location data
- Measure advertising performance
- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- 
								                                Use profiles to select personalised advertising								                                																						7 days )
- 
								                                Measure advertising performance								                                																						7 days )
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- IP addresses
- Device characteristics
- Browsing and interaction data
- Users’ profiles
	                        	
	                        	 3 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Deliver and present advertising and content
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Non-precise location data
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 7 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device identifiers
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 1095 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Privacy choices
- Measure advertising performance
- Measure content performance
	                        	
	                        	 90 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Browsing and interaction data
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Store and/or access information on a device
- Use limited data to select advertising
- 
								                                Create profiles for personalised advertising								                                																						0 days )
- 
								                                Use profiles to select personalised advertising								                                																						0 days )
- 
								                                Create profiles to personalise content								                                																						0 days )
- 
								                                Use profiles to select personalised content								                                																						0 days )
- 
								                                Measure advertising performance								                                																						0 days )
- 
								                                Measure content performance								                                																						730 days )
- 
								                                Understand audiences through statistics or combinations of data from different sources								                                																						730 days )
- 
								                                Develop and improve services								                                																						730 days )
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure content performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Device characteristics
- User-provided data
- Non-precise location data
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Non-precise location data
- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Deliver and present advertising and content
- Privacy choices
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Privacy choices
- Use limited data to select advertising
	                        	
	                        	 360 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 7 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Store and/or access information on a device
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
	                        	
	                        	 92 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Authentication-derived identifiers
- User-provided data
- Non-precise location data
- Privacy choices
- Deliver and present advertising and content
- IP addresses
- Browsing and interaction data
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 540 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- IP addresses
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Device characteristics
- Non-precise location data
- Measure advertising performance
- Measure content performance
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Create profiles to personalise content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
	                        	
	                        	 365 days
	                        
	                       										
									- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 45 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Privacy choices
	                        	
	                        	 183 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Create profiles to personalise content
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Use precise geolocation data
- IP addresses
- Device characteristics
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Understand audiences through statistics or combinations of data from different sources
	                        	
	                        	 30 days
	                        
	                       										
									- IP addresses
- Device characteristics
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
- Privacy choices
	                        	
	                        	 390 days
	                        
	                       										
									- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Store and/or access information on a device
- Measure advertising performance
- IP addresses
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Browsing and interaction data
- User-provided data
- Privacy choices
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device identifiers
- Precise location data
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 364 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Use limited data to select advertising
	                        	
	                        	 40 days
	                        
	                       										
									- Store and/or access information on a device
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Non-precise location data
- Users’ profiles
- Privacy choices
- Understand audiences through statistics or combinations of data from different sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Precise location data
	                        	
	                        	 1096 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Privacy choices
- Measure advertising performance
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- User-provided data
- Non-precise location data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 4320 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Measure advertising performance
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 2555 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Precise location data
- Users’ profiles
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Measure advertising performance
- Deliver and present advertising and content
- IP addresses
- Store and/or access information on a device
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Privacy choices
- Measure advertising performance
- Deliver and present advertising and content
- IP addresses
- Measure advertising performance
- Measure content performance
	                        	
	                        	 1095 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Measure content performance
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Device characteristics
- Non-precise location data
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Develop and improve services
- IP addresses
- Device characteristics
- User-provided data
	                        	
	                        	 360 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Match and combine data from other data sources
- Device characteristics
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Match and combine data from other data sources
- IP addresses
- Measure advertising performance
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- IP addresses
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Link different devices
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 1095 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Deliver and present advertising and content
- IP addresses
	                        	
	                        	 4320 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
	                        	
	                        	 760 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Deliver and present advertising and content
- Non-precise location data
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 400 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Probabilistic identifiers
	                        	
	                        	 1080 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Develop and improve services
- IP addresses
- Device characteristics
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 540 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- Device characteristics
- User-provided data
- Use limited data to select advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- Probabilistic identifiers
- Store and/or access information on a device
- IP addresses
- Device characteristics
- Non-precise location data
- Privacy choices
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Use profiles to select personalised content
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 31 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- Device characteristics
- Device identifiers
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
	                        	
	                        	 547 days
	                        
	                       										
									- Store and/or access information on a device
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Use limited data to select advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Deliver and present advertising and content
- User-provided data
- Non-precise location data
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Use limited data to select advertising
- Save and communicate privacy choices
- Browsing and interaction data
	                        	
	                        	 7 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 540 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Store and/or access information on a device
- Measure advertising performance
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
	                        	
	                        	 1080 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Users’ profiles
- Privacy choices
	                        	
	                        	 1825 days
	                        
	                       										
									- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 390 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Identify devices based on information transmitted automatically
- Device identifiers
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- IP addresses
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 400 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Privacy choices
- Measure advertising performance
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
- Privacy choices
	                        	
	                        	 4320 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Measure advertising performance
- Develop and improve services
- Store and/or access information on a device
- Match and combine data from other data sources
- IP addresses
- Device identifiers
- Measure advertising performance
- Use limited data to select advertising
- Measure advertising performance
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Non-precise location data
- Measure content performance
	                        	
	                        	 4320 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Non-precise location data
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- User-provided data
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Use profiles to select personalised advertising
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Develop and improve services
- IP addresses
- Browsing and interaction data
- User-provided data
	                        	
	                        	 4320 days
	                        
	                       										
									- Create profiles for personalised advertising
- Understand audiences through statistics or combinations of data from different sources
- Device characteristics
- Device identifiers
- Match and combine data from other data sources
- Device characteristics
- Browsing and interaction data
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Browsing and interaction data
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 15 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Create profiles to personalise content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Use limited data to select advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Develop and improve services
- IP addresses
- Device characteristics
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Authentication-derived identifiers
- Browsing and interaction data
- Users’ profiles
	                        	
	                        	 90 days
	                        
	                       										
									- Measure advertising performance
- Measure content performance
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Browsing and interaction data
	                        	
	                        	 180 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Ensure security, prevent and detect fraud, and fix errors
- Identify devices based on information transmitted automatically
- Device characteristics
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
- Measure content performance
- Identify devices based on information transmitted automatically
- IP addresses
- Probabilistic identifiers
- Browsing and interaction data
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 548 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Privacy choices
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Privacy choices
- Use limited data to select advertising
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- IP addresses
	                        	
	                        	 60 days
	                        
	                       										
									- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use precise geolocation data
- IP addresses
- Device identifiers
- Non-precise location data
- Precise location data
- Privacy choices
- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- Device characteristics
- Probabilistic identifiers
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Browsing and interaction data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Measure advertising performance
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Authentication-derived identifiers
- User-provided data
- Privacy choices
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- User-provided data
- Privacy choices
- Use limited data to select advertising
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 60 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Use precise geolocation data
- IP addresses
- Device identifiers
	                        	
	                        	 90 days
	                        
	                       										
									- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- IP addresses
	                        	
	                        	 7 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- IP addresses
- Probabilistic identifiers
- User-provided data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- IP addresses
- Device characteristics
- User-provided data
- Measure content performance
	                        	
	                        	 540 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 360 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Use precise geolocation data
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Use limited data to select advertising
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Develop and improve services
	                        	
	                        	 360 days
	                        
	                       										
									- Use limited data to select advertising
- Use profiles to select personalised advertising
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Browsing and interaction data
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 1 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Match and combine data from other data sources
- Use precise geolocation data
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Use limited data to select advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
	                        	
	                        	 https://www.citiservimedia.com/politica-de-privacidad-plataforma-citiservimedia/#legitimate-interest
	                        
	                       		                        
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Device characteristics
- Non-precise location data
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 7 days
	                        
	                       										
									- Use limited data to select advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 400 days
	                        
	                       										
									- Store and/or access information on a device
- Use profiles to select personalised advertising
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Use limited data to select content
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
	                        	
	                        	 120 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Non-precise location data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Use precise geolocation data
- Device characteristics
- Non-precise location data
	                        	
	                        	 90 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- IP addresses
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 1095 days
	                        
	                       										
									- Create profiles for personalised advertising
- Create profiles to personalise content
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Use precise geolocation data
- IP addresses
- Device identifiers
- Precise location data
- Privacy choices
- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- IP addresses
- Device characteristics
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 1825 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Understand audiences through statistics or combinations of data from different sources
- Deliver and present advertising and content
- Link different devices
- Actively scan device characteristics for identification
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 120 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
	                        	
	                        	 120 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Device characteristics
- Non-precise location data
	                        	
	                        	 1095 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- IP addresses
- Device characteristics
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Store and/or access information on a device
- Measure advertising performance
- Develop and improve services
- Link different devices
- IP addresses
- Probabilistic identifiers
- Authentication-derived identifiers
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Use profiles to select personalised content
- Measure content performance
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Understand audiences through statistics or combinations of data from different sources
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 396 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 360 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- Device characteristics
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Privacy choices
- Store and/or access information on a device
- Use limited data to select advertising
- 
								                                Measure advertising performance								                                																						365 days )
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device identifiers
- Privacy choices
- Measure advertising performance
- Measure content performance
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 1825 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure content performance
- Develop and improve services
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
	                        	
	                        	 2555 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Use precise geolocation data
- Device characteristics
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 420 days
	                        
	                       										
									- Store and/or access information on a device
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Identify devices based on information transmitted automatically
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
- Probabilistic identifiers
- Users’ profiles
	                        	
	                        	 365 days
	                        
	                       										
									- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Use limited data to select content
	                        	
	                        	 7 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Browsing and interaction data
- Develop and improve services
	                        	
	                        	 400 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 800 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Non-precise location data
	                        	
	                        	 390 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Measure content performance
	                        	
	                        	 1 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
	                        	
	                        	 30 days
	                        
	                       										
									- Create profiles for personalised advertising
- Create profiles to personalise content
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
	                        	
	                        	 90 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Use precise geolocation data
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device identifiers
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Deliver and present advertising and content
- IP addresses
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Develop and improve services
- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- User-provided data
	                        	
	                        	 30 days
	                        
	                       										
									- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- 
								                                Develop and improve services								                                																						1095 days )
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- User-provided data
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Browsing and interaction data
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Deliver and present advertising and content
- Browsing and interaction data
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- User-provided data
- Non-precise location data
- Privacy choices
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Device identifiers
- Precise location data
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 120 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Use precise geolocation data
- IP addresses
- Device characteristics
- Non-precise location data
	                        	
	                        	 7 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
- Use limited data to select advertising
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- User-provided data
- Non-precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- IP addresses
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Measure content performance
- Develop and improve services
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Device characteristics
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Non-precise location data
- Privacy choices
	                        	
	                        	 364 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- IP addresses
- Privacy choices
	                        	
	                        	 89 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 700 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Users’ profiles
	                        	
	                        	 365 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- IP addresses
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
	                        	
	                        	 4320 days
	                        
	                       										
									- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Use precise geolocation data
- IP addresses
- Device characteristics
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Precise location data
	                        	
	                        	 90 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Match and combine data from other data sources
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Precise location data
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- Device identifiers
- User-provided data
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 1095 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Browsing and interaction data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Develop and improve services
	                        	
	                        	 3650 days
	                        
	                       										
									- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 364 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Measure content performance
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 1825 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Users’ profiles
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Use limited data to select content
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- User-provided data
- Non-precise location data
- Privacy choices
	                        	
	                        	 2 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
	                        	
	                        	 255 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 365 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Non-precise location data
- Precise location data
	                        	
	                        	 30 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
- Use limited data to select content
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Browsing and interaction data
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 730 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Measure advertising performance
	                        	
	                        	 393 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- IP addresses
- Browsing and interaction data
- Users’ profiles
- Privacy choices
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Users’ profiles
- Store and/or access information on a device
- IP addresses
- Device characteristics
- Device identifiers
- Use limited data to select advertising
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Non-precise location data
- Measure advertising performance
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Link different devices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Precise location data
- Users’ profiles
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Non-precise location data
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
- Precise location data
- Privacy choices
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 14 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Non-precise location data
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Measure advertising performance
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 1800 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Device characteristics
- Device identifiers
- Measure advertising performance
- Measure content performance
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Use limited data to select advertising
	                        	
	                        	 396 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 14 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- User-provided data
- Non-precise location data
	                        	
	                        	 40 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Browsing and interaction data
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Use precise geolocation data
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 100 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Measure advertising performance
- Measure content performance
- Develop and improve services
- IP addresses
- Device characteristics
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Non-precise location data
- Privacy choices
- Store and/or access information on a device
- Use limited data to select advertising
- 
								                                Measure advertising performance								                                																						90 days )
- Develop and improve services
- IP addresses
- Device characteristics
- Non-precise location data
- Privacy choices
	                        	
	                        	 4 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 360 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 1095 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Use limited data to select content
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 547 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Develop and improve services
- IP addresses
- Device characteristics
- Measure advertising performance
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Probabilistic identifiers
- User-provided data
- Precise location data
- Users’ profiles
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Store and/or access information on a device
- Measure advertising performance
- IP addresses
- Device characteristics
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device identifiers
- Browsing and interaction data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 1095 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Device identifiers
- Privacy choices
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 180 days
	                        
	                       										
									- Measure advertising performance
- Measure content performance
- Deliver and present advertising and content
- IP addresses
- Device identifiers
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- IP addresses
- Device characteristics
- Device identifiers
- User-provided data
- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 7 days
	                        
	                       										
									- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 99 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Match and combine data from other data sources
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 1825 days
	                        
	                       										
									- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 750 days
	                        
	                       										
									- Store and/or access information on a device
- Measure content performance
- Develop and improve services
- Use precise geolocation data
- IP addresses
- Device characteristics
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Store and/or access information on a device
- Use limited data to select advertising
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Non-precise location data
- Privacy choices
	                        	
	                        	 120 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Create profiles to personalise content
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Device identifiers
- Authentication-derived identifiers
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
- Privacy choices
	                        	
	                        	 60 days
	                        
	                       										
									- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Match and combine data from other data sources
- IP addresses
	                        	
	                        	 30 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 7 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Match and combine data from other data sources
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Store and/or access information on a device
- Understand audiences through statistics or combinations of data from different sources
- IP addresses
	                        	
	                        	 14 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- User-provided data
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Use limited data to select content
- IP addresses
- Device characteristics
	                        	
	                        	 1825 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 3650 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Deliver and present advertising and content
- Match and combine data from other data sources
- Use precise geolocation data
- IP addresses
- Device characteristics
- Probabilistic identifiers
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Use limited data to select content
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Privacy choices
- Store and/or access information on a device
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Identify devices based on information transmitted automatically
- IP addresses
- Browsing and interaction data
- Non-precise location data
- Develop and improve services
	                        	
	                        	 60 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Link different devices
- IP addresses
- Probabilistic identifiers
- Browsing and interaction data
- Measure advertising performance
- Measure content performance
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Measure advertising performance
- Measure content performance
	                        	
	                        	 2190 days
	                        
	                       										
									- Store and/or access information on a device
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- IP addresses
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Link different devices
- Identify devices based on information transmitted automatically
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Develop and improve services
- Measure advertising performance
- Browsing and interaction data
- Store and/or access information on a device
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
- Privacy choices
	                        	
	                        	 720 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 1825 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Match and combine data from other data sources
- IP addresses
- Device identifiers
- Authentication-derived identifiers
	                        	
	                        	 4320 days
	                        
	                       										
									- Develop and improve services
- Use limited data to select content
- Use precise geolocation data
- IP addresses
- Device identifiers
- User-provided data
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Privacy choices
- Measure advertising performance
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- IP addresses
- Device characteristics
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- User-provided data
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- User-provided data
- Non-precise location data
- Store and/or access information on a device
- Use limited data to select advertising
- 
								                                Create profiles for personalised advertising								                                																						0 days )
- 
								                                Use profiles to select personalised advertising								                                																						10 days )
- 
								                                Measure advertising performance								                                																						10 days )
- Use limited data to select content
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Use limited data to select content
	                        	
	                        	 14 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- User-provided data
- Non-precise location data
	                        	
	                        	 14 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- User-provided data
- Non-precise location data
- Deliver and present advertising and content
- IP addresses
- Device identifiers
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Deliver and present advertising and content
- Use precise geolocation data
- IP addresses
- Device characteristics
- Browsing and interaction data
- Precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
- Privacy choices
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 396 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 14 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Measure content performance
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 390 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Use limited data to select content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Non-precise location data
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 1 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- IP addresses
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device identifiers
- Non-precise location data
- Precise location data
- Users’ profiles
- Use limited data to select advertising
- Measure advertising performance
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 393 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Store and/or access information on a device
- Create profiles for personalised advertising
- 
								                                Use profiles to select personalised advertising								                                																						60 days )
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Store and/or access information on a device
- Use limited data to select advertising
- 
								                                Measure advertising performance								                                																						0 days )
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Use precise geolocation data
- IP addresses
- Device identifiers
- Precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
	                        	
	                        	 14 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Deliver and present advertising and content
- Match and combine data from other data sources
- IP addresses
	                        	
	                        	 4320 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Use limited data to select content
- IP addresses
- Non-precise location data
	                        	
	                        	 1825 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- IP addresses
- Device characteristics
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 120 days
	                        
	                       										
									- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Privacy choices
- Measure advertising performance
- IP addresses
	                        	
	                        	 1095 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Store and/or access information on a device
- Use limited data to select advertising
- 
								                                Measure advertising performance								                                																						0 days )
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Use precise geolocation data
- IP addresses
- Device identifiers
- Precise location data
	                        	
	                        	 180 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Understand audiences through statistics or combinations of data from different sources
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Users’ profiles
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- IP addresses
- Device characteristics
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- IP addresses
- Device identifiers
- Privacy choices
	                        	
	                        	 3650 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Precise location data
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Probabilistic identifiers
	                        	
	                        	 14 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Non-precise location data
	                        	
	                        	 7 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 548 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Privacy choices
- Develop and improve services
	                        	
	                        	 14 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- IP addresses
- Device characteristics
- Non-precise location data
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- User-provided data
- Non-precise location data
	                        	
	                        	 360 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
- Privacy choices
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Browsing and interaction data
- Measure advertising performance
- Measure content performance
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
	                        	
	                        	 1095 days
	                        
	                       										
									- Store and/or access information on a device
- Measure content performance
- Develop and improve services
- Use precise geolocation data
- IP addresses
- Device characteristics
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Understand audiences through statistics or combinations of data from different sources
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Privacy choices
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 45 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- IP addresses
- Browsing and interaction data
- User-provided data
- Non-precise location data
	                        	
	                        	 1 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Deliver and present advertising and content
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 360 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 120 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Measure content performance
- Deliver and present advertising and content
- Device characteristics
	                        	
	                        	 3 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Non-precise location data
	                        	
	                        	 1095 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- IP addresses
- Device identifiers
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 7 days
	                        
	                       										
									- Deliver and present advertising and content
- IP addresses
- Measure advertising performance
	                        	
	                        	 365 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Non-precise location data
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Save and communicate privacy choices
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- IP addresses
- Browsing and interaction data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Identify devices based on information transmitted automatically
- IP addresses
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 1825 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 3650 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Privacy choices
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
	                        	
	                        	 90 days
	                        
	                       										
									- Privacy choices
- Measure advertising performance
- Measure content performance
- Ensure security, prevent and detect fraud, and fix errors
- Use precise geolocation data
- Actively scan device characteristics for identification
- Device characteristics
- Browsing and interaction data
- Non-precise location data
	                        	
	                        	 1095 days
	                        
	                       										
									- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Measure advertising performance
- Measure content performance
- Develop and improve services
	                        	
	                        	 14 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Save and communicate privacy choices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
	                        	
	                        	 183 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Users’ profiles
- Privacy choices
	                        	
	                        	 2000 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Identify devices based on information transmitted automatically
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Store and/or access information on a device
- Use limited data to select advertising
- Device characteristics
- Non-precise location data
	                        	
	                        	 7 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Non-precise location data
- Privacy choices
- Measure content performance
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Device characteristics
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
	                        	
	                        	 30 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device identifiers
- Use limited data to select advertising
- Deliver and present advertising and content
- IP addresses
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
	                        	
	                        	 396 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 1825 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Non-precise location data
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 390 days
	                        
	                       										
									- Store and/or access information on a device
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
	                        	
	                        	 4320 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Non-precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 397 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 730 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Deliver and present advertising and content
- Save and communicate privacy choices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- User-provided data
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 550 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Develop and improve services
- Deliver and present advertising and content
- Use precise geolocation data
- Device identifiers
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- User-provided data
- Precise location data
- Users’ profiles
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select content
	                        	
	                        	 1 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- Use precise geolocation data
- Device identifiers
	                        	
	                        	 90 days
	                        
	                       										
									- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Save and communicate privacy choices
- Match and combine data from other data sources
- Authentication-derived identifiers
- Non-precise location data
- Privacy choices
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
	                        	
	                        	 31 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Use profiles to select personalised advertising
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Identify devices based on information transmitted automatically
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- IP addresses
- Device characteristics
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
- Store and/or access information on a device
- Use limited data to select advertising
- Ensure security, prevent and detect fraud, and fix errors
- IP addresses
- Device identifiers
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Store and/or access information on a device
- Use limited data to select advertising
- Ensure security, prevent and detect fraud, and fix errors
- IP addresses
- Device identifiers
- Store and/or access information on a device
- Use limited data to select advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Store and/or access information on a device
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Device characteristics
- Privacy choices
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Deliver and present advertising and content
- Device characteristics
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 7 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Use limited data to select content
- IP addresses
- Device characteristics
- Browsing and interaction data
- Precise location data
- Users’ profiles
- Store and/or access information on a device
- Use limited data to select advertising
- 
								                                Create profiles for personalised advertising								                                																						90 days )
- Use profiles to select personalised advertising
- Measure advertising performance
- IP addresses
- Device characteristics
- Non-precise location data
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device identifiers
- Non-precise location data
- Precise location data
- Users’ profiles
- Use limited data to select advertising
- Measure advertising performance
- Store and/or access information on a device
- Measure advertising performance
- Device identifiers
	                        	
	                        	 1825 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 730 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 1823 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Non-precise location data
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Ensure security, prevent and detect fraud, and fix errors
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 90 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- User-provided data
- Privacy choices
	                        	
	                        	 1095 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 180 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Save and communicate privacy choices
- Link different devices
- Use precise geolocation data
- IP addresses
- Device identifiers
- Probabilistic identifiers
- Precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Use precise geolocation data
- IP addresses
- Device characteristics
- Browsing and interaction data
	                        	
	                        	 14 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- User-provided data
- Non-precise location data
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Non-precise location data
- Privacy choices
- Measure advertising performance
- IP addresses
- Device identifiers
- User-provided data
- Use limited data to select advertising
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Precise location data
- Privacy choices
	                        	
	                        	 180 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- IP addresses
- Device characteristics
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Deliver and present advertising and content
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 365 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- IP addresses
- Device characteristics
- User-provided data
- Non-precise location data
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- IP addresses
- Device characteristics
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Measure advertising performance
	                        	
	                        	 1825 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Non-precise location data
	                        	
	                        	 730 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Non-precise location data
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 397 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Users’ profiles
- Privacy choices
	                        	
	                        	 60 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 90 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 396 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
	                        	
	                        	 14 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Save and communicate privacy choices
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 720 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Deliver and present advertising and content
- IP addresses
- Device characteristics
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Device characteristics
- Browsing and interaction data
	                        	
	                        	 2555 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
	                        	
	                        	 30 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 1825 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
	                        	
	                        	 2555 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Measure advertising performance
- Measure content performance
- Store and/or access information on a device
- Privacy choices
- Store and/or access information on a device
- Use limited data to select advertising
- Save and communicate privacy choices
- Device characteristics
- Privacy choices
	                        	
	                        	 1095 days
	                        
	                       										
									- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Match and combine data from other data sources
- Use precise geolocation data
- IP addresses
- Device characteristics
- Device identifiers
- Non-precise location data
- Precise location data
- Users’ profiles
- Use limited data to select advertising
- Measure advertising performance
- Develop and improve services
- Store and/or access information on a device
- Use limited data to select advertising
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Measure advertising performance
- Develop and improve services
- Store and/or access information on a device
- Use limited data to select advertising
- 
								                                Measure advertising performance								                                																						90 days )
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Measure content performance
- IP addresses
- Device characteristics
- Device identifiers
- Measure advertising performance
- IP addresses
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- User-provided data
- Non-precise location data
- Users’ profiles
- Privacy choices
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Measure advertising performance
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- User-provided data
- Non-precise location data
	                        	
	                        	 30 days
	                        
	                       										
									- Use limited data to select advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Deliver and present advertising and content
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Precise location data
	                        	
	                        	 3 days
	                        
	                       										
									- Use limited data to select advertising
- Use profiles to select personalised advertising
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Device identifiers
- Privacy choices
	                        	
	                        	 4320 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Privacy choices
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- User-provided data
- Non-precise location data
- Privacy choices
	                        	
	                        	 2555 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Deliver and present advertising and content
- Match and combine data from other data sources
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users’ profiles
	                        	
	                        	 395 days
	                        
	                       										
									- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Browsing and interaction data
	                        	
	                        	 365 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Link different devices
- Identify devices based on information transmitted automatically
- Use precise geolocation data
- Actively scan device characteristics for identification
- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Browsing and interaction data
- Non-precise location data
- Privacy choices
- Develop and improve services
	                        	
	                        	 90 days
	                        
	                       										
									- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- IP addresses
- Non-precise location data
- Understand audiences through statistics or combinations of data from different sources
	                        	
	                        	 2557 days
	                        
	                       										
									- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Measure advertising performance
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
	                        	
	                        	 395 days
	                        
	                       										
									- Store and/or access information on a device
- Use limited data to select advertising
- Create profiles for personalised advertising
- Use profiles to select personalised advertising
- Create profiles to personalise content
- Use profiles to select personalised content
- Measure advertising performance
- Measure content performance
- Understand audiences through statistics or combinations of data from different sources
- Develop and improve services
- Use limited data to select content
- Ensure security, prevent and detect fraud, and fix errors
- Deliver and present advertising and content
- Save and communicate privacy choices
- Match and combine data from other data sources
- Link different devices
- Identify devices based on information transmitted automatically
- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Precise location data
- Users’ profiles
- Privacy choices

